Hilton Winter Sale for Stays in Europe, Middle East & Africa before April 2023

faohi king deluxe room pool view hilton vilamoura

Hilton is currently its Winter Sale with a discount of up to 20% (15% promotional discount + 5% Hilton Honors members discount) for bookings in European, Middle Eastern, and African hotels for stays before April 24, 2023. The promotion runs until January 31, 2023.

The 20% Hilton claims are correct if you apply the discount to the best flexible rate. If you look at regular rates with the same conditions (prepaid, non-refundable), you will save just around 5% in most cases.


While the terms & conditions claim that the promotion is limited to weekend stays, all hotels we have checked also offer the sales rate all week long.

Hilton Honors Winter Promo

These rates are available either with or without breakfast. Most of the time, the additional cost is reasonable and cheaper than purchasing breakfast directly at the hotel. However, these rates are not refundable! You’ll find the full terms & conditions here.


Hilton is currently offering a Status Match Challenge for its reward program Hilton Honors.

Price Comparison

The discount is applied on the flexible rate’s price. However, the sale rate is not flexible. Its terms and conditions are closer to the advance purchase rate. In most cases, the highest possible discount of 15% is available. Sadly, for most hotels and resorts, room prices are pretty high.

Rates DoubleTree by Hilton Istanbul Sirkeci
Rates at the DoubleTree by Hilton Istanbul.

Instead of paying €121 for the flexible rate, you’d be paying €102 – a discount that lives up to the promise. But you basically trade all flexibility for the savings. In comparison to non-refundable prepaid rates, you save around 2%. A bad deal. For all properties we checked, the rate is exclusive to Hilton’s website and not available on portals like booking.com.

Hilton Honors members enjoy an additional discount of 5%, among other benefits. You can become a member instantly and free of charge!

Search & Book

The promotion runs until January 31, 2023 for stays within the same period. It is exclusive to Hilton Honors members. If you are not a member yet, you can sign up for free.

The best way to book a room is to use Hilton’s website. You can either search a city or hotel directly or choose a destination at the bottom of the page. Another perk of booking at Hilton’s website is that you’ll get Hilton Honors points, even when booking a discounted rate. Secondly, If you already earned a status within the program, you will be able to enjoy all your advantages.You can choose our Go2 form to book directly at Hilton:

Stays in 2022 need to be booked at least three days in advance. For 2023 stays, you can get the rate up until one day before your stay.

The discount is always applied to the cheapest flexible rate available. It has to be paid in advance and is not refundable. Further, it is only applied to weekend stays and therefore limited to the following days:

  • Europe & Africa: Friday, Saturday, Sunday.
  • Middle East: Thursday, Friday, Saturday.

All Hilton brands participate in this promotion.

hilton brands

Bottom Line

While the discounts mostly live up to their billing and the travel period is quite generous, this offer is nothing to write home about. In most cases, you will be trading off all flexibility for a 15% discount, which is not always a good deal.

Cover Picture: © Hilton

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Comments (7)

  1. Bryn Sadlwr says:

    A sale price is the price when the full identical price is reduced. In this case because it’s a non cancel rate that is not the case. In addition the sale price disappears a few days before. Poor stuff, Hilton.

  2. Fredrik says:

    This sale, at least in UAE area, is really a scam. The days before this campaign started I saw price increase across all hotels. Then with the 25% discount, we’re back to “normal” price as before.

    • Felix says:

      Thanks for pointing that out, Fredrik!
      I focused my research mainly on European hotels, and especially in upper class brands, prices seemed disproportionately high.

      • Fredrik says:

        For example, Hilton the Walk, Conrad Abu Dhabi and Waldorf Astoria Palm Jumeirah, were all exactly the same price with this discount, so it’s not really 25% off….

  3. Alexfly says:

    Hi there do you know the discount code? when I use the link not any discount is applied I have try several places and dates and non comes out with the 25%

    • Felix says:

      Hi Alexfly!
      There are two options of what went wrong – either the discount rate is not available on these dates or the discount simply isn’t as high as advertised. You don’t need a code. The “Honors SALE” rate is the best price you are going to get. In some cases, its is smaller than 25%.

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